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2017-11-02 - Colloque/Présentation - communication orale - Anglais - 28 page(s)

Godfroid Cécile , Labie Marc , "Organizational Identification in Social Enterprises, A Triangle Uniting Organizational Culture, Identity and Image" in The 14th Annual Social Entrepreneurship Conference , Boston, USA, 2017

  • Codes CREF : Economie des PVD (DI4375), Management (DI4360)
  • Unités de recherche UMONS : Economie et gestion de l'entreprise (W742)
  • Instituts UMONS : Institut de Recherche en Développement Humain et des Organisations (HumanOrg)
  • Centres UMONS : Microfinance (CERMI)

Abstract(s) :

(Anglais) Building a coherent identity helps social enterprises to better meet the sometimes conflicting requests of their wide range of stakeholders. However, due to tensions palpable in these organizational forms because of their contradictory organizational logics, staff members will tend to face identity or role conflicts. Therefore, understanding how organizational identification emerges in social enterprises appears to be of major importance. This paper aims at answering the following question: How can social enterprises facilitate organizational identification for their staff members? This paper enables us to build a framework summarizing important elements, considered at both the individual and organizational levels, that may favor organizational identification. This framework shows that attention should be dedicated to organizational culture and image in order to favor strong organizational identification.

(Anglais) Building a coherent identity helps social enterprises to better meet the sometimes conflicting requests of their wide range of stakeholders. However, due to tensions palpable in these organizational forms because of their contradictory organizational logics, staff members will tend to face identity or role conflicts. Therefore, understanding how organizational identification emerges in social enterprises appears to be of major importance. This paper aims at answering the following question: How can social enterprises facilitate organizational identification for their staff members? This paper enables us to build a framework summarizing important elements, considered at both the individual and organizational levels, that may favor organizational identification. This framework shows that attention should be dedicated to organizational culture and image in order to favor strong organizational identification.